One of the most crucial decisions you make in direct mail marketing is choosing the right postage. For our clients, this decision often boils down to two choices: First class or USPS Marketing Mail. It's a decision that guides both your costs and speed of delivery. Which one should you choose … Read more about Marketing Mail vs. First-Class
Direct Mail Newcomer Wins With Postalytics & HubSpot
Direct Mail Newcomer Wins With Postalytics & HubSpot “Our email unsubscribe is pretty high because lots of these people wonder why they are receiving marketing from Deako. They might not know who we are. We wanted to try postal mail as a channel to reach out to homeowners directly at their … Read more about Direct Mail Newcomer Wins With Postalytics & HubSpot
The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to … Read more about The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19
Automated Nurturing at Scale with Direct Mail
Automated Nurturing at Scale with Direct Mail “Digital advertising is great, but it doesn’t always connect with certain segments of the population that we really need to reach. With direct mail, we could get pretty targeted around where people live and around the different strategic audiences that … Read more about Automated Nurturing at Scale with Direct Mail
Active Campaign Integration Announcement – News
Direct Mail Automation Leader Postalytics Announces ActiveCampaign Integration Deep Integration Enables Marketers and Agencies to Boost ROI in Minutes ROCKLAND, Mass., June 14, 2024 /PRNewswire-PRWeb/ -- Postalytics, the leading direct mail automation platform, introduced native support for … Read more about Active Campaign Integration Announcement – News
Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic … Read more about Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
New 8.5″ by 14″ Format – News
8.5” x 14” Letter/Reply and Long-Letter Format Now Available on the Postalytics Platform Popular with Nonprofit Organizations, the Format Adds a Key Option to the Direct Mail Automation Platform’s Growing Format Menu. ROCKLAND, Mass., May 24, 2024 /PRNewswire-PRWeb/ -- Postalytics, the … Read more about New 8.5″ by 14″ Format – News
Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results
Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results "The native integration of ActiveCampaign and Postalytics is a game changer for colleges and universities. As a CRM and marketing automation platform, ActiveCampaign provides the flexibility we need to address any … Read more about Higher Education Student Recruitment: Omnichannel Approach Yields Superior Results