Effective date: June 30, 2026
Last updated: July 06, 2026
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyze performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
MailBack Retargeting Pixel — Additional Information
The MailBack pixel deserves specific explanation because of the nature of the data it collects.
- The pixel is a first-party JavaScript snippet that sets a cookie (mb_visitor) in your browser when you visit postalytics.com.
- The cookie value is matched against an identity graph operated by our technology partner. This matching process may resolve your identity, producing a lead record that can include your full name, postal address, email address, and demographic information.
- This lead data is used by Postalytics to send direct mail to identified website visitors as part of our own marketing activity.
- The MailBack pixel is a US-only retargeting product. For visitors from Canada or the EU/UK, the pixel will not fire unless you have given explicit opt-in consent.
For full details about how this data is collected, stored, retained, and your rights in relation to it, please see our Privacy Policy.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
Necessary
| Cookie | Duration | Description |
| nitroCachedPage | session | NitroPack sets this cookie to indicate whether the current page is being served from cache, helping the plugin manage and optimize page-caching behavior for faster load times. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cq_session | 1 year 1 month 4 days | Cheq sets this cookie to safeguard the website against malicious traffic. It keeps track of session-level technical data and usage patterns of the devices that connect to the site. |
| _cq_s | 7 days | Cheq sets this cookie to safeguard the website against malicious traffic. It monitors technical data and usage of the devices that connect to the site over a short session window. |
| _cq_pxg | 1 day | Cheq sets this cookie to safeguard the website against malicious traffic, tracking pixel-level technical signals from visiting devices as part of its bot/fraud detection process. |
| ASP.NET_SessionId | session | Issued by Microsoft’s ASP.NET Application, this cookie stores session data during a user’s website visit. |
| ARRAffinitySameSite | session | This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
| _cq_duid | 3 months | Cheq sets this cookie to safeguard the website against malicious traffic. It keep an eye on the technical data and usage of the devices that connect to it. |
| _cq_suid | session | Cheq sets this cookie to safeguard the website against malicious traffic. It keep an eye on the technical data and usage of the devices that connect to it. |
| ARRAffinity | session | ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. |
| is_eu | session | Pinterest sets this cookie to determine whether the user is located within the EU and, therefore, is subject to the EU’s data privacy regulations. |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user’s cookie consent state for the current domain. |
| wp-postpass_9d3ee9c858b9f2bb1559635e265690d3 | past | WordPress sets this cookie when a visitor accesses a password-protected post or page, allowing them to view the content without re-entering the password on subsequent visits during the same session. |
| cookieyes-* | 1 year | CookieYes sets this cookie for consent solution management. |
| cookietest | session | The cookietest cookie is typically used to determine whether the user’s browser accepts cookies, essential for website functionality and user experience. |
| wordpress_test_cookie | session | WordPress sets this cookie to determine whether cookies are enabled on the users’ browsers. |
| wordpress_* | past | WordPress sets this cookie when a user logs in to the WordPress administration. It stores the user’s authentication details, allowing them to access the backend. |
| wordpress_sec_* | past | WordPress sets this cookie to provide protection against hackers and store account details. |
| wordpress_logged_in_* | past | WordPress sets this to indicate that you are logged in and who you are, for most interface use. |
| wp-settings-* | past | WordPress sets this cookie to preserve the user’s wp-admin settings. |
| wp-settings-time-* | past | WordPress sets this cookie to preserve the user’s wp-admin settings. |
| wordpressuser_* | past | WordPress sets this cookie to authenticate users and maintain their login session. It ensures that logged-in users can navigate the website securely and access authorised areas such as their account dashboard or the admin panel. |
| wordpresspass_* | past | WordPress sets this cookie to authenticate logged-in users securely. It stores an encrypted version of the password to verify user credentials while ensuring that the actual password is never exposed. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
| _x_w | session | X (formerly Twitter) sets this cookie to track visitor interactions with embedded Tweets/X widgets displayed on the page. |
| messagesUtk | 6 months | HubSpot sets this cookie to recognize visitors who chat via the chatflows tool. |
| VISITOR_INFO1_LIVE | 6 months | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| ytidb::LAST_RESULT_ENTRY_KEY | Never Expires | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| __hssrc | session | HubSpot cookie sets this cookie to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (which increments with each pageview in a session), and session start timestamp. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| _gat_UA-* | 1 minute | Google Analytics sets this cookie for user behaviour tracking. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
| _clsk | 1 day | Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording. |
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
| _helpkit_session | session | Freshdesk sets this cookie to provide customer support and track unique sessions. |
| _uetsid | 1 day | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
| _uetvid | 1 year 24 days | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. |
| _fbp | 3 months | Facebook sets this cookie to store and track interactions. |
| _pin_unauth | 1 year | Pinterest set this cookie to group actions for users who cannot be identified. |
| cg_uuid | 1 year | Cheq sets this cookie to create a unique ID for the visitor, enabling third parties to advertise to them with relevant content. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user’s browser supports cookies. |
| __Secure-YNID | 6 months | YouTube cookie used to protect user security and prevent fraud, especially during the login process. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. |
| __Secure-YEC | past | YouTube sets this cookie to store a user’s cookie consent state and preferences for YouTube-embedded content on the site. |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the Cookie button at www.postalytics.com in the screenshot below. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
We honor the Global Privacy Control (GPC) signal. If your browser is configured to send a GPC opt-out signal, we will treat it as a valid request to opt out of the sale or sharing of your personal information. To use GPC, configure it in your browser settings or install a browser extension that supports it. Please note this may affect some functionality on our website.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
Privacy Officer: Andy Boudreau, CFO
Email: privacy@postalytics.com
Mailing Address: 55 Accord Park Drive, Rockland, MA 02370
Cookie Policy generated by CookieYes – Cookie Policy Generator
