As the leading direct mail automation platform, we spend a lot of time analyzing direct mail metrics and KPIs to deliver a state-of-the-art experience for marketers. And the question that comes up often is, "can I just skip analyzing direct mail results? Isn't it good enough to work from your gut … Read more about Direct Mail KPIs: How To Analyze Direct Mail Results Using 5 Key Metrics
7 Best Analytics Tools For Marketing In The Omnichannel Age
Marketers have learned that the best way to influence buying decisions is to promote and advertise with multiple online and offline channels. This omnichannel focus has led marketers to be on the constant lookout for the best analytics tools for marketing in each of their primary channels. It … Read more about 7 Best Analytics Tools For Marketing In The Omnichannel Age