Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time
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How HubSpot Workflows Empower Real-Time Response Tracking
You've just sent out an amazing direct mail campaign. Now, you're eager to see the results. But the wait to discover if your campaign succeeded is only beginning. Sometimes it takes weeks; sometimes it takes months. What if you could receive performance data immediately? Response … Read more about How HubSpot Workflows Empower Real-Time Response Tracking
When You Should Absolutely NOT Send Direct Mail
A direct mail campaign that falls flat isn't just a blow to the ego, but a hit to your marketing budget, too. A campaign can yield unsatisfactory results for lots of reasons, such as an untargeted list or an unconvincing offer. But the problem might also be related to when you’re sending the … Read more about When You Should Absolutely NOT Send Direct Mail
Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities
Direct mail marketing can be a highly effective way for start-up companies to reach potential customers and promote their products or services. While it may seem like an outdated approach in the digital age, direct mail has evolved to become more targeted and personalized, allowing … Read more about Direct Mail Marketing for Start-ups: Navigating the Challenges and Opportunities
7 Graphic Design Tips for Small Businesses
Direct mail is a very successful marketing tool for all businesses. Even small firms that may not have access to professional design skills can take advantage of postcards and letters to increase their marketing reach and boost client engagement. A few basic design rules can get small businesses … Read more about 7 Graphic Design Tips for Small Businesses
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Top Direct Mail Management Tools for Streamlining Your Process
Did you know direct mail receives the highest ROI of 112% across all mediums? It outperforms SMS (102%), email (93%) and paid search (88%), and this return is why many companies have started adopting direct mail marketing alongside their online marketing initiatives. But managing direct mail … Read more about Top Direct Mail Management Tools for Streamlining Your Process