For years, marketers and creative teams have turned to Canva as their go-to design platform—intuitive, collaborative, and fast. But for those using Canva to design direct mail, the story has always been the same: Canva mailers were easy to create but frustratingly difficult to prepare for … Read more about A Detailed Comparison Guide for Canva Mailers: How Postalytics Transforms Canva Mailing from Manual to Modern
Choosing the Right Direct Mail Format
So, you've decided to launch a direct mail campaign for your organization. Great! Direct mail is a very effective way to connect with customers and prospects in ways you can't duplicate in the digital channels. One of the first direct mail decisions to make is determining the format of your … Read more about Choosing the Right Direct Mail Format
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
7 Direct Mail Examples to Inspire Your Next Campaign
Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
A Beginners Guide to USPS Postcard Sizes and Rates
United States Postal Service postcard sizes and rates are crucial for scaling the right amount of mail to send out during marketing campaigns. Not only can it save you time and money, but you also want to make sure that this seemingly small detail addresses your target market in the most effective … Read more about A Beginners Guide to USPS Postcard Sizes and Rates