When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. It’s becoming an … Read more about 8 Features to Look for In Modern Direct Mail Solutions and Systems
"What kind of direct mail ROI can I expect?" That’s the question that we see here most at Postalytics among companies that want to get started with direct mail advertising. As a channel, direct mail has a perception among marketers raised on digital that it is less effective and more of a hassle … Read more about Direct Mail ROI — What Are Common Returns on Direct Mail Campaigns?
Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
Automated direct mail is radically shaking up the old, tradition-bound world of direct mail marketing. It uses new technology to enable direct mail to be used in conjunction with, and just as easily as, digital marketing channels like email. Traditionally, direct mail marketing has been viewed as … Read more about What Is Automated Direct Mail?
Often the first question we are asked by marketers that are considering direct mail is: How much does direct mail cost? Direct mail campaign cost estimates tend to vary tremendously, and there's often a bit of mystery involved in the calculation of direct mail prices. Even the way that direct … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing