Marketing teams are increasingly exploring ways to add direct mail in marketing campaigns targeting all stages of the customer journey. Advances in technology, along with crowded and increasingly expensive digital marketing channels are driving this dynamic. Evidence of a growing value … Read more about Direct Mail In Marketing: The Value Proposition
If you work at a marketing agency, regardless of the size, it is important that you have a firm understanding of the agency tools that can be deployed to help your clients. Your clients are depending on you to help them get the most out of their marketing. Today, that means leveraging technology … Read more about Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors
Many marketing organizations that have embraced digital marketing are interested in adding direct mail campaigns into their multi-channel marketing mix. Where does direct mail fit into an effective multi channel marketing strategy? Marketers without a deep background in direct marketing ask us this … Read more about Where Should Direct Mail Fit Into Your Multi-Channel Marketing Strategy?
Digital marketers, are you capturing direct mail leads? Is direct mail a channel that you could be leveraging more to generate warm leads? Direct mail is an extremely effective but often underutilized channel for generating leads. It can give you a direct line to prospects and an opportunity to … Read more about Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns
Thinking of diving into direct mail marketing, but unsure of what to expect in terms of response rates response rates? You aren’t alone. It’s a common question that marketers are asking as they are investigating whether or not to add direct mail to their mix. Watch A Direct Mail Automation … Read more about Direct Mail Response Rates – An Overview
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign