Do you have a reliable framework for developing high converting direct mail copy? The most critical component in any successful marketing campaign is a great offer. Without it, you’ll have a hard time convincing anyone that you have something worth buying. The second? Great copy. Without … Read more about 11 Tips For Writing Persuasive Direct Mail Copy
Are you a marketer that is interesting in getting your feet wet with direct mail? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline channels, direct mail processing can seem particularly … Read more about How Does The Direct Mail Process Work?
HubSpot CEO Brian Halligan at INBOUND 2018 Marketers that have been able to achieve high levels of inbound marketing ROI are always looking for an edge. A new channel through which they can attract, engage and delight their ideal prospects. New tactics that can help them to bump up conversion … Read more about Why You Need To Include Direct Mail To Boost Your Inbound Marketing ROI
So, you’re interested in trying out a direct mail campaign, but you aren’t sure where to start. It makes sense. You’re smart to take advantage of the fact that direct mail response rates are at historic highs. From crowded inboxes to the trust and authenticity that buyers assign to direct mail, … Read more about 6 Powerful Direct Mail Campaign Ideas That Work With Email
Marketing teams are increasingly exploring ways to add direct mail in marketing campaigns targeting all stages of the customer journey. Advances in technology, along with crowded and increasingly expensive digital marketing channels are driving this dynamic. Evidence of a growing value … Read more about Direct Mail In Marketing: The Value Proposition
If you work at a marketing agency, regardless of the size, it is important that you have a firm understanding of the agency tools that can be deployed to help your clients. Your clients are depending on you to help them get the most out of their marketing. Today, that means leveraging technology … Read more about Agency Tools – Recent Product Updates From 15 Key Agency Martech Vendors